Stirling Sotheby’s International Realty wraps up successful auction of Ginn Resort properties

Posted in November 13th, 2008
by creative in Auctions, Communities, Condominium, Featured News, General, Home Builders, Home Buyers, International, Partners

Heavy interest leads to nine sales at auction -remaining inventory now going under contract

Orlando, Fl. – Stirling Sotheby’s International Realty (www.StirlingSIR.com) is pleased to report a very successful outcome for its global auction of select luxury homes and properties at the renowned Ginn Resorts — Reunion, Bella Collina and Hammock beach, all in the heart of Central Florida.On Saturday November 8th, nineteen prestigious properties went on the auction block before a packed house at the Grand Bohemian hotel in Orlando, with many more bidders taking part online and by phone. The first sale of the day went to an online bidder from Indiana. By the end of the auction, nine properties were under contract. By the close of business Monday November 10th, Stirling Sotheby’s International Realty had contract offers on almost every one of the remaining properties. It is expected that the total value of all properties sold will exceed $10-12 million. “Considering the challenges with the economy and global financial markets, we are very pleased with the auction results,” said Roger Soderstrom, owner and founder of Stirling Sotheby’s International Realty. “Our aggressive marketing campaign produced thousands of leads that we will cultivate for future sales.”There is already heavy interest in two upcoming auctions.  On December 17, Stirling Sotheby’s Auction Services will host a worldwide auction of more than 30 Florida commercial properties. The auction portfolio will include office buildings, office condominiums, retail centers, retail condominiums, office warehouse, warehouse flex space and development sites. On January 24, 2009, Stirling Sotheby’s Auction Services (www.stirlingsir.com/auctions/) will host a worldwide auction of more than 30 - 40 Florida East Coast waterfront properties, from South Florida to Jacksonville. More than 300 bidders from Florida, the Midwest, Northeast, Canada, UK, and from around the world are expected to qualify for this auction.“Our auction success highlights that no matter the conditions, investors and homebuyers are looking for value and financial opportunities,” said Soderstrom.  To learn more about the auctions and how to participate, please visit www.auctionsbystirling.com

 

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Two Stirling Sotheby’s International Realty associates mark $12 Million in sales first nine months of 2008

Posted in October 27th, 2008
by creative in Career & Employment, Career Development Institute, Featured News, General

LAKE MARY, Fla. —  Jim and Judy Werth, a husband and wife team who specialize in marketing and selling luxury homes with Stirling Sotheby’s International Realty, had their most successful month ever in September with closed sales worth more than $3.2 million.

           

Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty, said the Werths, who work out of the firm’s Heathrow/Lake Mary office, boosted their 2008 sales volume through Sept. 30 to over $12 million.

 

“Some sectors of the real estate market are still thriving, and we are seeing signs that the real estate rebound may come sooner for creative professionals who have access to a global audience,” said Soderstrom.

 

“Many agents who focus on the fundamentals, targeting their market niches and putting service first, are prospering in this slow market cycle,” Soderstrom said.

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Stirling Sotheby’s International Realty responds to bailout with specialist team, new strategies, global market outreach for builders, developers, lenders, asset managers

Posted in October 21st, 2008
by creative in Featured News, General, Home Builders, Home Buyers, Home Financing

ORLANDO, Fla. — Stirling Sotheby’s International Realty’s World Marketing Center, in downtown Orlando has formed a team of top real estate, financial, marketing and sales executives, to support builders, developers, lenders and asset managers with effective new strategies to resolve performing and non-performing assets.

 

Roger Soderstrom, owner and founder of Stirling Sotheby’s International Realty, said he will chair the team, which includes former division presidents of leading U.S. homebuilders, specialists in resort/vacation homes, public information services, multimedia, strategy, new home sales, global marketing, and a highly experienced worldwide auction team.

 

“The Treasury Dept. estimates four million U.S. properties in foreclosure by the end of this year,” Soderstrom said. “That’s equal to the total U.S. home building production from 2002 through 2006, and we saw back-to-back record-breaking years at the peak of the cycle,” he added.

 

Soderstrom formed the team to help resolve the economic real estate crisis in Florida.

 

“The real strength of America’s economic system is its fertility and professional forums. We constantly invent new responses to market demands. New demands will generate many new ideas that will help to support a turnaround of the U.S. real estate market,” he said.

 

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Stock Market Losses Could Mean Real Estate Gains for Savvy Investors

Posted in October 21st, 2008
by creative in Featured News, General

ORLANDO, Fla. — Turmoil in the stock markets could result in long-awaited gains in the real estate sector, says one prominent Florida real estate leader. Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty (www.StirlingSIR.com), said investors unhappy with stock market declines could well shift their investments to real estate.

 

“The turmoil currently taking place on Wall Street could create some opportunities for the real estate market,” Soderstrom said. “Uncertainty on Wall Street and declining stock values will motivate some investors to look at real estate once again as a safe haven for their capital. Real estate has always performed well over the long term.”

 

“Prices have dropped substantially over the past two years and motivated sellers are open to offers,” he said. “Soon, we will see more builder-owned and lender-owned properties coming to the market, and we expect they will be aggressively priced to sell.”

 

When properties begin selling at prices substantially below their replacement cost, astute investors see substantial value, Soderstrom explained. Large investors are already roaming the Florida landscape for bargains.

 

“For the past four months large investment groups hunting for distressed values have been converging on Florida,” Soderstrom said. “Individual investors with solid credit have the same opportunities as large investors, but are more likely to acquire a single property.” SSIR

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Stirling Sotheby’s International Realty responds To bailout with specialist team, new strategies, global market Outreach for builders, developers, lenders, asset managers

Posted in October 21st, 2008
by creative in Commercial Properties, Communities, Condominium, Featured News, General, Home Builders, Home Buyers, Home Financing

ORLANDO, Fla. — Stirling Sotheby’s International Realty’s World Marketing Center (www.GlobalGalleryUSA.com), in downtown Orlando has formed a team of top real estate, financial, marketing and sales executives, to support builders, developers, lenders and asset managers with effective new strategies to resolve performing and non-performing assets.

 

Roger Soderstrom, owner and founder of Stirling Sotheby’s International Realty (www.StirlingSIR.com), said he will chair the team, which includes former division presidents of leading U.S. home builders, specialists in resort/vacation homes, public information services, multimedia strategies, new home sales, global outreach marketing, and a highly experienced worldwide auction team.

 

“The Treasury Dept. estimates four million U.S. properties in foreclosure by the end of this year,” Soderstrom said. “That’s equal to the total U.S. home building production from 2002 through 2006, and we saw back-to-back record-breaking years at the peak of the cycle,” he added.

 

Soderstrom formed the team to help resolve the economic real estate crisis in Florida.

 

“The real strength of America’s economic system is its fertility and professional forums. We constantly invent new responses to market demands. New demands will generate many new ideas that will help to support a turnaround of the U.S. real estate market,” he said. SSIR

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Stirling Sotheby’s International Realty, Smooth Jazz 103.1 WLOQ Radio Join Forces with Destiny Foundation of Central Florida

Posted in October 21st, 2008
by creative in Featured News, General, Partners

ORLANDO, Fla. — Stirling Sotheby’s International Realty and Smooth Jazz 103.1 WLOQ Radio have formed a partnership to launch Project Compassion, a philanthropic initiative that will host a fundraising radio-thon Nov. 18 and a gala benefit Dec. 6 to help families affected by the recent economic downturn.

 

Proceeds from these events will go to the Destiny Foundation, a non-profit organization that helps families struggling with poverty and the largest provider of services to the poor of Central Florida, said Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty.

 

“In Central Florida we’re seeing more individuals and families in need of help than ever before. Our goal is to provide a hand up, rather than a hand out, to those who need it most,” he said.

Destiny Foundation focuses on helping families facing homelessness, hunger, health care and crisis issues, Soderstrom said.

 

Soderstrom and John Gross at Smooth Jazz 103.1 WLOQ Radio also hope to encourage business owners and community leaders in Central Florida to donate goods and services during the economic downturn and to challenge employees to volunteer at least seven hours this fall to help those in need.

 

We have all been hit hard by the economy downturn, however those of us individuals and businesses that have been more fortunate need to lend a helping hand,” said Gross.

 

“Destiny Foundation is a cause that truly helps our neighbors that are in need, especially as we approach the holiday season,” Gross said. “Destiny Foundation director Scott George has organized a marvelous effort that deserves all our support,” he added.

 

The Smooth Jazz WLOQ 103.1 Radio-Thon on Nov. 18 will provide an opportunity for callers to donate to the Destiny Foundation and funds will go directly to the poorest families in central Florida in need of food, medical assistance and other essentials for survival.

 

The Dec. 6 Project Compassion gala will be held at Stirling Sotheby’s International Realty’s Sky Terrace Patio at its Global Gallery in The Plaza in downtown Orlando. Proceeds from silent and live auctions at the gala will go directly to benefit Destiny Foundation programs. SSIR

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Stirling Sotheby’s to Hold Auction of Premium Resort Properties in Florida

Posted in October 21st, 2008
by creative in Auctions, Commercial Properties, Communities, Condominium, Featured News, General, Home Builders, Home Buyers, Home Financing

ORLANDO, Fla. — Stirling Sotheby’s International Realty (www.StirlingSIR.com) will host a global auction of selected luxury homes and properties at the renowned Ginn Resorts - Reunion, Bella Collina and Hammock Beach - all in the heart of Central Florida.

 

Ginn Reunion Resort is a luxury golf community that offers recreational amenities to create the ultimate family vacations. The resort features three signature golf courses designed by Arnold Palmer, Jack Nicklaus and Tom Watson.

 

Hammock Beach is a luxury beachside resort on Florida’s East Coast, featuring two championship golf courses designed by Jack Nicklaus and Tom Watson. Bella Collina is a luxury lakeside community that brings a touch of Tuscany to Central Florida, and features a golf course designed by Nick Faldo. More than twenty homes, ranging in price from GBP 163,500 to GBP 2.1 million, are expected to be auctioned on October 25, 2008 at 11:00 am EDT. Stirling Sotheby’s will announce its formal house line-up on September 25, 2008. Properties will be available for sale in person or online at: www.auctionsbystirling.com.

 

“We believe this will be one of the most exciting auctions of the year,” said Roger Soderstrom, owner and founder of Stirling Sotheby’s International Realty. “We are expecting a great deal of interest from buyers across the globe, especially in the United Kingdom.” To reach those buyers, Stirling Sotheby’s International Realty will conduct a global marketing campaign. “We will aggressively market the properties to potential buyers in the UK and Europe, as well as the U.S. and Canada,” said Soderstrom.

 

Located in the theme park capital of the world, Reunion is within minutes of Disney World, Sea World, Universal Orlando Resort, Florida’s famous beaches and dozens of other world-class attractions. Orlando draws 50 million visitors each year, 3.5 million being international visitors. With the historic value of the pound — matched with current hot housing deals in Central Florida — this auction is expected to deliver great value for discriminating UK buyers. The Florida real estate market is starting to rebound after a two-year market correction.

But sellers are also in luck. Stirling Sotheby’s is still accepting auction properties for Reunion, Hammock Beach and Bella Collina property owners interested in taking advantage of this opportunity to sell their resort homes with ease and speed.

 

“We already have some stunning homes that have opted in,” said Lori Chips, Director of Auction Services for Stirling Sotheby’s. “But we always want to give our international audience the widest possible selection to choose from.”

 

Stirling Sotheby’s International Realty is working with the British Homes Group (www.britishhomesgroup.com), a lender that provides creative financing options for foreign national buyers.SSIR

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Stirling Sotheby’s International Realty to Conduct Worldwide Auction of more than 30 Florida waterfront residential properties from Vero Beach to St. Augustine

Posted in October 21st, 2008
by creative in Auctions, Communities, Condominium, Featured News, General

ORLANDO, Fla. — Stirling Sotheby’s International Realty will host a worldwide auction through its world marketing center, the Global Gallery (www.GlobalGalleryUSA.com) Saturday, Dec. 6, to sell off more than 30 Florida waterfront properties from Vero Beach to St. Augustine.

 

Roger Soderstrom, owner and founder of Stirling Sotheby’s International Realty (www.StirlingSIR.com), said the auction event is being marketed through all Sotheby’s International Realty (www.SothebysRealty.com) offices worldwide and bidders will be able to participate live, via telephone or on the Internet.

 

Soderstrom said he expects interest from foreign buyers will be high.

 

“We expect to qualify more than 500 bidders from more than 10 countries for this auction,” Soderstrom said.

 

“Florida waterfront properties are one of the most desirable vacation home opportunities in the world, and demand for Florida waterfront properties in Canada, the U.K., France, Germany and many affluent Middle Eastern and Asian cities is very high,” Soderstrom said.

 

Soderstrom said he expects most properties to go to bidders in the U.S.

 

“Interest from foreign buyers is exceptionally high, but Americans have a higher appreciation for the value of Florida waterfront properties because of tradition and market awareness,” Soderstrom explained. SSIR

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Stirling Sotheby’s International Realty responds To bailout with specialist team, new strategies, global market Outreach for builders, developers, lenders, asset managers

Posted in October 21st, 2008
by creative in Auctions, Commercial Properties, Communities, Featured News, General, Partners

ORLANDO, Fla. — Stirling Sotheby’s International Realty’s World Marketing Center (www.GlobalGalleryUSA.com), in downtown Orlando has formed a team of top real estate, financial, marketing and sales executives, to support builders, developers, lenders and asset managers with effective new strategies to resolve performing and non-performing assets.

 

Roger Soderstrom, owner and founder of Stirling Sotheby’s International Realty (www.StirlingSIR.com), said he will chair the team, which includes former division presidents of leading U.S. home builders, specialists in resort/vacation homes, public information services, multimedia strategies, new home sales, global outreach marketing, and a highly experienced worldwide auction team.

 

“The Treasury Dept. estimates four million U.S. properties in foreclosure by the end of this year,” Soderstrom said. “That’s equal to the total U.S. home building production from 2002 through 2006, and we saw back-to-back record-breaking years at the peak of the cycle,” he added.

 

Soderstrom formed the team to help resolve the economic real estate crisis in Florida.

 

“The real strength of America’s economic system is its fertility and professional forums. We constantly invent new responses to market demands. New demands will generate many new ideas that will help to support a turnaround of the U.S. real estate market,” he said. SSIR

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2008 Luxury Brand Status Index Survey Rates Sotheby’s International Realty Nation’s Most Prestigious Real Estate Brand

Posted in August 7th, 2008
by creative in Featured News, General, Partners

Orlando, Fla. -The Luxury Institute’s 2008 Luxury Brand Status Index Survey recently rated Sotheby’s International Realty (www.SothebysRealty.com) the most prestigious real estate brand among high net worth consumers. Roger Soderstrom, owner and founder of Stirling Sotheby’s International Realty (www.StirlingSIR.com,) in Orlando –one of the largest and most active Sotheby’s International affiliates in the Southeast–said the national ranking makes a huge difference in marketing Central Florida luxury homes, unique properties and communities.

Soderstrom said the New York-based Luxury Institute’s Status Index Survey queried a nationwide sample of 1,666 wealthy American consumers online.

Respondents boasted an average income of $348,000 and average net worth of more than $3.7 million.

“Survey respondents were asked to rate brands according to consistently superior quality; unique and exclusive; social status as a product consumed by people who are admired and respected; and self enhancement, in that the brand makes the consumer feel special across all aspects of the customer experience,” Soderstrom said.

While the brand ranking itself has little effect on marketing efforts, Soderstrom said, it’s all about perceptions.

“The survey tells us something we already know, that among affluent buyers and investors, our brand ranks the highest,” Soderstrom said.

Stirling Sotheby’s International Realty markets Central Florida luxury homes, unique properties and communities locally, nationally and internationally through its world marketing center, the Global Gallery (www.GlobalGalleryUSA.com) and real estate galleries at Lake Mary/Heathrow, Winter Park, Downtown Orlando, Windermere/Dr. Phillips. Clermont and the firm’s Commercial Group, Soderstrom said.

“Given the favorable currency trading rates, affluent families whose wealth is in Euros, Rubles, Rupees and Renminbis see Central Florida real estate as a stable, highly desirable opportunity, he said.

“For those families, the prestige of the Sotheby’s International Realty brand is a powerful incentive,” Soderstrom said.

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